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FOR IMMEDIATE RELEASE WORLD OF WARCRAFT® REACHES MORE THAN ONE MILLION CUSTOMERS IN Total worldwide population for Blizzard Entertainment®’s
massively multiplayer online game now more than 5.5 million customers “It is extremely rewarding to see so many
European players enjoying World of Warcraft,”
said Available in English, French, and German in World of Warcraft has steadily grown in popularity around the world since its
initial launch in North America,
World of Warcraft’s
Customer Definition World of Warcraft customers include individuals who have paid a subscription fee or
purchased a prepaid card to play World of
Warcraft, as well as those who have purchased the installation box
bundled with one free month access. Internet Game Room players that have
accessed the game over the last seven days are also counted as customers. The
above definition excludes all players under free promotional subscriptions,
expired or cancelled subscriptions, and expired pre-paid cards. Customers in
licensees’ territories are defined along the same rules. * Based
on numbers from Media Control & GFK panels across About Blizzard Entertainment,
Inc. Best known for blockbuster hits including the WarCraft®, StarCraft®, and Diablo® series, Blizzard
Entertainment, Inc. (www.blizzard-europe.com),
a division of Vivendi Universal Games, is a premier developer and publisher of
entertainment software renowned for creating many of the industry's most
critically acclaimed games. Blizzard's track record includes nine #1-selling
games and multiple Game of the Year awards. The company's free Internet gaming service,
Battle.net®, reigns as the largest in the world, with millions
of active users. #
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