Penny Arcade Expo to Host First Guild Wars® Live Event

Seattle, Washington - August 3, 2006 - Penny Arcade Inc. today announced that next month's Penny Arcade Expo (PAX) game culture celebration in Washington State will play host to the first ever Guild Wars® Live Event. ArenaNet® and NCsoft® will sponsor the epic Guild War Factions™ battle between the Luxons and Kurzicks at PAX, which takes place in Bellevue, Washington August 25-27th. In addition PAX attendees can compete for more than $10,000 in cash and prizes by playing Guild Wars at the PAX 10K Arena.

"The Guild Wars Live Event is a one-of-a-kind competition and every PAX attendee gets to play," said Penny Arcade's events manager Mike Fehlauer. "PAX is growing so quickly because the industry is really bringing its best offerings to the show. At the Expo developers and the hardcore players that drive this industry can directly interact like never before, and the Guild Wars Live Event is a great example of one of those unique events gamers will love."

Every PAX attendee is eligible to participate in the first Guild Wars Live Event and can complete through eight different challenges and a final quest to earn faction points for territory control and prizes along the way. Challenge and Quest stations will be located throughout PAX and results will be updated several times a day at the Guild Wars booth on the giant Cathan map. Members of the faction that conquer the most territory will receive a dual-trial of Guild Wars Prophecies™ and Guild Wars Factions™, some will win PAX prize tickets, and five lucky winners will go home with the ultimate Guild Wars prize pack, including a copy of Guild Wars Factions; a Guild Wars Factions sweatshirt; a Logitech mouse, keyboard and speakers; and an ATI video card.

As part of the PAX 10K Arena, PAX attendees will be able to play a special sealed-play, 4v4 player vs. player match up version of the revolutionary online role-playing game Guild Wars. Players may enter with a team, or as an individual. Single players will be matched up with a team. The highest scoring team from each qualifying round advances to the semi-finals. Prizes will be awarded to the teams placing 1st through 8th place. For complete rules and regulations visit www.guildwars.com.

About Guild Wars
Guild Wars, an instant bestseller worldwide upon its release in April 2005, and Guild Wars Factions, the number one game in both North America and Europe earlier this year, are global online roleplaying games.

About ArenaNet
ArenaNet, located in Bellevue, Washington, is a wholly-owned subsidiary of NCsoft Corporation. ArenaNet has built a state-of-the-art interactive game network and develops premier multiplayer online games for dedicated game players. ArenaNet's titles, Guild Wars and Guild Wars Factions, are global online roleplaying games that allow gamers to play with anyone, anytime, and anywhere in the world. More information about ArenaNet can be found at www.arena.net.

About Penny Arcade Expo
Started by videogame-oriented comic strip creators Gabe and Tycho in 2004, Penny Arcade Expo (PAX) is a 3-day, round-the-clock celebration of games and game culture attended by over 10,000 gamers from around the world. It includes an exhibition floor filled with playable demos of games that won't be on shelves until next year, a conference program of game industry speakers on topics related to gaming, music concerts, game tournaments and more. For more information visit www.pennyarcadeexpo.com.

About Penny Arcade
Equal parts online comic and commentary, Penny-Arcade (http://www.penny-arcade.com) covers videogames in a way that is genuine, insightful, and respected by the gaming community. What started as a hobby for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has, over five years, grown into an online phenomenon that serves 45 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX, Penny Arcade Inc. also manages Child's Play (www.childsplaycharity.org), a gamer-driven charity that has raised over one million dollars for sick kids in Children's Hospitals in four countries.

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